We created a landing page as a fictional project to promote enrollment in a golf school. Aimed at those looking to improve their score, we designed a layout that clearly conveys the lesson content, fees, and campaign benefits at a glance.
Purpose of Production
We envisioned an LP that would pique the interest of those aiming to improve their golf game and encourage them to consider inquiries or applications, centred around the message: 'If you don't break 100 within 5 rounds, get a full refund.' It features group lessons and unlimited practice sessions, a fee of ¥19,800 (excluding tax), and a limited-time club fitting bonus.
Design Points
In the first view, the message of guaranteed results is prominently displayed, with 'full refund' emphasised in a deep red colour. Following this, the details of group lessons and unlimited practice, along with the price of ¥19,800 (excluding tax), are summarised in a dark green band, allowing for a quick understanding of the service's value.
By prominently displaying photos of lessons, we make the experience of learning at the school more concrete. To guide the eye towards information such as achievements and satisfaction levels, we used white as the base colour, with green and gold as accent colours.
How it looks on a smartphone
We have placed mockups of PCs and smartphones side-by-side to allow confirmation of how they appear according to screen width. For smartphones, we have focused on ensuring that headings, prices, and benefits are in an order that is easy to read even on small screens.
Production Story
The theme for this project is to make golf beginners and those struggling with their scores feel that "this is a place where I can aim to improve." To avoid ending with just an impactful campaign appeal, we have placed lesson details, prices, and benefits nearby, aiming for a flow that makes it easy for interested individuals to proceed to the next piece of information.
This work is a fictional project assuming a landing page for a golf school.
Production Overview
- Product: Golf school landing page
- Production Category: Fictional Project
- Role: LP Design